About Us
China E-commerce Innovation and Promotion Alliance (CEIPA) is the
leading institution focusing on the E-commerce business model and
technology innovation and promotion in an effort to improve the
effective and efficiency of small- and medium-sized enterprises.
The leading B2B marketplace (www.j-b2b.com) is the window to
convey the business model and technology.
In 2007, j-b2b.com was established by Mr. Tony Liu, former senior executive of AIG and ex-President of TransUnion for China’s mainland and Taiwan regions. CEIPA is very pleased to invite Mr. An Chengxin, former vice secretary-general of State Council, Mr. Guo Lin, former vice minister of Ministry of Railway and Mr. Zhou Keren, former vice minister of Ministry of Commerce, as the honorable Chairperson.
Two E-commerce business models are innovated accordingly.
1. “One-to-more” Marketing Theory
2. “U-turn” from Negative to Positive
In 2007, j-b2b.com was established by Mr. Tony Liu, former senior executive of AIG and ex-President of TransUnion for China’s mainland and Taiwan regions. CEIPA is very pleased to invite Mr. An Chengxin, former vice secretary-general of State Council, Mr. Guo Lin, former vice minister of Ministry of Railway and Mr. Zhou Keren, former vice minister of Ministry of Commerce, as the honorable Chairperson.
Two E-commerce business models are innovated accordingly.
1. “One-to-more” Marketing Theory
Innovative “one-to-more” marketing theory is originally worked
out Mr. Tony Liu in an effort to maximize the value of the
targeted customers after receiving the service provided by
e-commerce players. Generally speaking, at the traditional B2B
marketplace, the ratio between the providers and buyers is huge
ranging from 50 to 200. More than 50 providers are fighting for
one selling opportunity. This is why the likelihood of
transaction for the provider is very low.
In addition to the provider/buyer platform, j-b2b.com has another one to help the provider collecting more and more buying opportunities. The other platform has millions of SMEs and they are not at the provider/buyer platform. In this case, the provider will acquire more and more targeted clients and forming the “one-to-more” situation.
In addition to the provider/buyer platform, j-b2b.com has another one to help the provider collecting more and more buying opportunities. The other platform has millions of SMEs and they are not at the provider/buyer platform. In this case, the provider will acquire more and more targeted clients and forming the “one-to-more” situation.
2. “U-turn” from Negative to Positive
The traditional provider/buyer platform encourages the provider
to wait for buyers to approach for possible opportunities. It
seems work well and has critical issue. Today’s achievenment of
some e-commerce players are rested with the features of
E-commerce itself rather than the business model. The providers
who have posted their product info have been inactively waiting
for the feedback from potential buyers. It is obviously negative.
By making a “U-turn” from negative to positive, we actively approach the right potential many buyers and do things effectively and efficiently.
CEIPA is working in a way, in an innovative way!
By making a “U-turn” from negative to positive, we actively approach the right potential many buyers and do things effectively and efficiently.
CEIPA is working in a way, in an innovative way!